WHO WE ARE
Ceylon Natural Pearl (PVT) LTD is a privately owned company with primary activities of Importation and Distribution of Personal care, Pharmaceutical, Nutraceutical and Cosmetic products in Sri Lanka. Ceylon Natural Pearl (PVT) LTD commenced business in 2016 and has grown rapidly since then, and now employs over 58 people.
We are well established in Sri Lanka with a highly professional sales, marketing, warehousing and distribution operation. Consequently, we can deal with all the major modern trade supermarkets and independent general trade operators. We are continuously sourcing products, which have a large potential to have an impact on the Sri Lanka market in our line of business. We have all the necessary experience, knowledge and resources to ensure the success of a product to be well established.
We are led by a Finance Specialist with over 29 years international experience. He is a qualified member of CIMA (UK), CPA, CMA & MBA qualified, and worked as Group CFO at many multinational companies in Sri Lanka and the United Arab Emirates.
Our Vision
to become a global health & personal care organization and to be recognized as domestic and internationally integrated healthcare and personal care company through Innovation, Quality and Competence. To become the leading player in the category by assuring high quality standards and being cost effective.
Our Mission
Our company’s mission is to develop customer-oriented markets and take advantage of these opportunities by working closely with our suppliers and our customers. We strive to provide an excellent marketing service that is supported by an experienced marketing team.
MAINSTREAM
Our aim is to provide an exquisite range of products and bring about modern features and concepts of connecting local consumers with international suppliers & manufacturers.
SUPPLY CHAIN MANAGEMENT
Ceylon Natural Pearl (PVT) LTD has warehouses along with the head office based in Mount Lavinia, Sri Lanka. The company delivers to approximately 52 regional distributors among cosmeceutical, pharmaceuticals and nutraceuticals subsequently the distributors supply the goods to more than 35,000-40,000 potential outlets countrywide.
We also have a dedicated merchandising team to the modern trade and department stores; fashion retails we have permanent merchandisers whose function is to ensure that stock & visibility from our product portfolio is regularly replenished from the stores and shelved continuously.
SALES AND MARKETING STRATEGY
Ceylon Natural Pearl (PVT) LTD concentrates on brand building and brand custodianship in terms of representing its national and international brands in the Sri Lankan retail sector. We strive to build awareness of the brand firstly through distribution and listings in the retail trade and making use of strong below-the-line in-store activities such as in-store promotions, sampling, gondola ends and price deals for select periods of the year.
Depending on the profile of the product range we will also conduct above-the-line advertising with 100% commitment from the principals and we will position advertising and advertorials in targeted publications. We use this two-pronged approach for the premier brands in our portfolio and for those for which we have established strong national listings and received support from retail buyers.