Royal Mirage Parfums was launched in the fall of 1980 by owner Mahender M Sabhnani. With its initial launch of the iconic Royal Mirage Original fragrance, the company quickly established itself as a market leader. With a reputation for innovation, research, and quality, the company has introduced dozens of products over the last three decades. Initially, the brand was recognized by only four mainstream fragrances established under the Royal Mirage brand, Original, II, Night, and Sport.
In the early 2000s, Royal Mirage introduced nine other fragrances under the ‘Royal Mirage Classics’ line, including Royal Mirage Silver, Gold, Platinum, and Emerald. In 2004, Royal Mirage introduced a full collection of perfumed body sprays and talcum powders, which is currently under production by contract manufacturers in the United Arab Emirates. All fragrances are designed and created in the United States and finished goods are then packaged either in the USA or in the UAE.
Currently, the Royal Mirage name has a number of products including the Classics line, the Floral line, the Crystalline line, and the Club line. Products include fragrances (EDT, EDP, and EDC’s), body sprays, talcum powders, and soaps, and roll-ons. With the continued success of the Royal Mirage brand, the company plans to expand into new territories, such as Africa and South America. Royal Mirage’s brilliant research and development team is working on ancillary products such as roll-on deodorants, hand lotions, and an all-over body cream.