Eternal Love Parfums was launched in the fall of 1980 by owner Mahender M Sabhnani, of Royal Mirage Parfums. With experience and drive, the company quickly established itself as a market leader. With a reputation for innovation, research, and quality, the company has introduced dozens of products over the last three decades. The brand has grown from the signature Eternal Love fragrance to a line of eight alluring scents in men’s and women’s variants, from the vibrant and fresh Blue to the simple and sexy Nighttime.